Your Guide to Self-Publish Like a Pro

The 2025 holiday countdown has begun, and for self-published authors this presents a unique opportunity for creative marketing and last-minute book sales. Did you know that 16% to 20% of Americans leave the bulk of their holiday shopping until December? That's right, nearly 70 million shoppers are still scrambling for meaningful, personal, and memorable gifts—and indie books check all those boxes. Below are four creative, practical, and surprisingly simple marketing ideas to help you make the most of these final holiday shopping days.

Thanksgiving is next week, which means the holiday season is officially upon us. It's a busy time of year, and many writers get sidetracked. We get it. But when writing goals are missed and deadlines still loom, the holidays can become stressful. It doesn't have to be that way.