Your Guide to Self-Publish Like a Pro

Fall offers a unique marketing opportunity for authors. People are transitioning back to their routine after summer vacations, schools are in session, and the holiday season is just around the corner. This time of year is perfect to engage new readers and boost your book's visibility and sales with a seasonal approach. Whether you're an experienced author or new to self-publishing, here are five actionable steps to help you sell more books this fall.

1. Launch a Seasonal Marketing Campaign
Fall-themed promotions can be highly effective because they tie your book's release or sales to the current season. Depending on your book's genre, you can create marketing campaigns around curling up with a good novel on cozy fall weekends, Halloween horror, back-to-school or back-to-business themes, and so much more. For example, did you know that in September, the US celebrates Hispanic Heritage Month, National Pain Awareness Month, National Recovery Month, National Disease Literacy Month, National Square Dance Month, National Self-Improvement Month, National Library Card Sign Up Month, Baby Safety Month, and Classical Music Month, among others—and that's just September! You can visit the National Day Calendar website to find an amazing list of things to celebrate. What can you do if you find a special day or month that makes sense for your book? Promote a discount or flash sale tied to the event. Create a series of social posts to share before and during the event. Run event-themed Facebook ads to promote your event-specific offers.