If you’re an indie author using social media to connect with readers, you’ve probably heard the phrase “link in bio.” This refers to the link you can add to your various social profiles. Most social media platforms allow only one link. While it may seem like a small detail in today’s digital book marketplace, this link is prime real estate and an effective way to connect the dots for readers.
A link in bio offers authors a chance to direct potential book buyers exactly where they want them to go. This might be a landing page for an upcoming release, a newsletter signup form, a preorder page, or a website for direct book sales. Unfortunately, many authors underestimate the power of this small but strategic tool. Used wisely, a link in bio can help grow your audience, drive book sales, and strengthen your author brand. Used ineffectively—or not at all—it’s a missed opportunity.
Let’s look at some strategies to make the most of your link in bio.
The simplest approach is to use your bio link to send readers to a single destination. For example, you can link to your author website, a landing page, or your book’s product page on Amazon, Barnes & Noble, or Bookshop.org. This approach keeps things simple and eliminates extra clicks. However, it can be limiting, as it gives book browsers only one option to explore your work.
There are excellent tools designed to help creators maximize their link in bio. Here are three of the most popular platforms for indie authors:
Linktree is one of the original and most widely used options. The platform allows you to create a simple landing page with multiple links. You can customize the design, add social icons, and highlight priority links. The free version is solid, and the paid plan unlocks analytics and more advanced branding features.
Beacons is designed with creators in mind. In addition to links, the platform lets you embed media (such as videos), display your newsletter signup form, and even accept payments or tips. For authors, this is a great way to showcase multimedia content—like book trailers, podcasts, or event recordings—alongside purchase links.
Campsite is clean, simple, and highly customizable. You can add multiple links, integrate social icons, and use analytics to see how readers interact with your page. It’s a great choice if you want more design flexibility without building a full author website.
No matter which option you choose, keep these best practices in mind:
Adding a link in bio only takes a few minutes, but it can have a big impact on your marketing outcomes and brand-building efforts. Every click is an opportunity to connect with a new reader, so make sure your links guide them to engaging destinations and valuable experiences.
At Bublish, we believe every author deserves access to effective tools and strategies to help them break through the noise in today’s competitive book marketplace. Your story matters—and your readers are waiting.
If you’re ready to build your author brand and sell more books, get in touch. We’d love to support you on your publishing journey.